The global apple cider vinegar market size is projected to reachUSD 789.37 million by 2028, exhibiting a CAGR of 4.5% during the forecast
period. Fortune Business Insights™ shares this information in its report,
titled “Apple Cider Vinegar Market Size, Share & COVID-19 ImpactAnalysis, By Source (Organic and Conventional), By Form (Liquid and Tablet), By
Distribution Channel (Hypermarkets/Supermarkets, Online Channels, Traditional
Grocery Stores, and Others) and Regional Forecast, 2021-2028”. As perthe report, the value of the market stood at USD 561.57 million in 2020.
Various enterprises operating in the food and beverages space are leveraging
the health benefits of ACV to attain a new customer base. They are using
vinegar as a key ingredient for developing their products. For instance, Be Gud
beverages, a health and wellness company based in Florida, two new
flavor-infused shots of ACV.
What Does the Research Report Offer?
The report comprises a detailed analysis of the various drivers andrestraints affecting the demand and supply of the market. In addition to this,
it includes insights into the various segments and their current holdings in
the market. Apart from this, the report also provides regional analysis based
on our research on key geographic locations along with details on the strategies
adopted by the key market players.
Driving factor
Increasing Adoption of Superfoods to Drive Growth
Growing health awareness among consumers is driving them to add morefunctional foods or superfoods to their diet. For instance, according to a survey
report published by Datassential in 2019, over 56% of adults have shown an
inclination toward superfoods for good health. This rapidly surging trend is
driving the global apple cider vinegar market growth. In addition, various
enterprises are developing innovative food products using the substance as the
key ingredient. For instance, in June 2020, Good Glow, a wellness products
company, introduced its new AVC wellness shot diluted and made from wholly
organic ingredients. The increasing adoption of such products will further
boost the demand.
However, prolonged consumption of AVC could lead to health issues such astooth decay and acidity. For instance, Dr. Robert H. Shmerling, an associate
professor of Harvard medicine, has suggested that excessive consumption of the
product could lead to hypokalemia. Such factors are predicd to hinder market
growth.
Regional Insights
High Production in the U.S. to Help North America Dominate theMarket
The total value of the market in North America stood at USD 277.9 million in2020. The region is projected to hold the leading apple cider vinegar market
share during the forecast period due to high production in the U.S. In
addition, new product launches from several manufacturers for the U.S. market
are projected to accelerate the demand for AVC in the region. For instance, in
February 2021, Garden of Life, one of the leading producers of organic
products, collaborated with the actress Alicia Silverstone for the launch of
mykind, a new range of apple cider vinegar gummies.
The market in Asia Pacific is estimated to showcase positive growth duringthe projected timeline. The arrival of new players in the market has given a
boost to the market expansion in the region. For instance, Goli Nutrition has
opened a new trend in the Indian market space by offering ACV-based gummies in
the country.
Key Market Segmentation
We have categorized the market on the basis of source, form, distributionchannel, and geography. In terms of source, the market is divided into
conventional and organic. Based on form, it is fragmented into liquid and
tablet. On the basis of distribution channel, the market is bifurcated into
hypermarkets/supermarkets, online channels, traditional grocery stores, and
others. Lastly, based on the region, it is segmented into North America,
Europe, South America, Asia Pacific, and the Middle East & Africa.
Competitive Landscape
Prominent Players Experimenting with Product Form to Enter NewMarkets
Prominent enterprises operating in this market are focusing on experimentingwith the form of consumption of their product. They are seeking innovative ways
to find easier ways of consuming their products. For instance, in 2020, Man
Matters, a health and wellness company, introduced ACV gummies in the Indian
market. These gummies are aimed to help consumers manage their weight.
Key Industry Developments:
December 2019: Mizkan America, Inc. introduced OSU, anew apple cider vinegar using the Japanese expertise of fermentation. The
product was launched in the UK market.
May 2019 – Lost Coast Food Co. Ltd, one of the leadingbeverage manufacturers in the UK, introduced three new flavors of sparkling
apple cider vinegar for potential customers in the country.
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